Use Advertising Copy Writing Technique in Cover Letter Writing
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Use this Secret in Cover Letter Writing.

This article is going to reveal a little secret you can use when writing a successful cover letter.

Before we start, please refer to the article:

In this article, we mentioned that about 80% of cover letters ended up in trash bin without being read for more than three seconds by the recruiters.

We also talked about The Business Problem Concept of Job Hunting in the following online article:

Study the above articles before you move on ........

Firstly, remember to write your cover letter with the Business Problem Concept in mind.

What problems do your prospective employers have? Are you sure you are the right one? Or, put it in another way:. how can you present yourselfas the right one to solve their business problems?

Go and study your employers' background and company history. Then study the reason why they hire a particular position. Can you get any hints from the job description? If not, how can you research more on that?

Can you phone them to ask for more information?
Can you contact someoneyou know in this company to discuss?
Can you research from their corporate publications?

After you have done all these, write it down for yourself as to how to answer these questions:

What are their business problems implied by this opening?
Why are you fitted for the job?

How can you convince them by giving proof?

The business problems most likely fall into these categories:
- Marketing needs
- R&D needs
- Financial management needs
- Human resources management needs
- Business operation needs

Okay. Let's begin writing your cover letter. In your one-third-page area, use this strategy to write:

Start your cover letter by asking questions.

For example:

Are you looking for the best salesperson to expand your customer base?
Are you looking for a pro-active management accountant to take care of your business data analysis?
Are you looking for a creative engineer to work on the new chip design?

The formula is to use a Question

In which you have the Position with

an Adjective (that you think you can fit into )

for an Business Problem they have

If you do it right, you can attract the interviewers' attention and encourage them to read on how you justify yourself to be the right person for that opening.

This is a secret especially for you. Use it wisely when writing your cover letter.

From the Desk of
Damen Choy

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